What Improvements Could Be Made to Your Website?

What should an analysis of Your Website Include?

How well is your website performing?  If you're wondering how to answer that question, you obviously have a concern about your site. Whether you're planning a website redesign or you want to increase its page rank level, someone should use website analytics tools on it for you to: (1) see where your site suffers, (2) improve its on-page SEO, and (3) learn how to easily make the needed improvements.

Optimizing your site is essential!  Key elements of a website review and analysis will differ from one organization's site to the next. However, Warren Camp Design uses a number of common measurements that are relevant for most sites needing to be optimized.


  • "Responsive" for all devices
  • Page ranking and traffic
  • Web page title
  • Page ranking and traffic
  • Search engine friendliness
  • Organic keywords
  • Paid keywords
  • Social media performance
  • Backlinks
  • Internal and external links
  • Broken links
  • Meta data and semantics tags
  • Social media
  • Website speed
  • A robots.txt file
  • A sitemap.xml file
  • Image size and sharpness
  • Font family choice and size
  • Copyediting and proofreading
  • Navigation menu(s)
  • Validation errors and warnings

Here's an actual WCD report for a potential client's existing site.








Check out Warren's web-specific pages:


Web Design  |  Web Development


Examples of Effective Website Basics


Informational Q & A  |  Search Engine Optimization


Improving SEO Rankings  |  Tracking Site Performance


Evaluating Google Analytics  | Marketing and Promotion


Analyzing and Improving Your Existing Site





If your website doesn't stand out and do a lot of things right, chances are it's not going to achieve your goals. If you need a new site, discuss the possibilities with Warren to get a feel for the effort and cost involved. If you want to renovate an existing site, Warren can examine it to see what you’re doing right and wrong and what you’re forgetting to do. New or existing, his insights and recommendations can help make a difference in the success or failure of your site.

If you'd like Warren Camp Design to create a new site, redesign or freshen up your existing site, or evaluate your site objectively, or call WCD at 209-795-7661.



<< Return to WCD's "Website Analysis" page.