Website Analysis and Reporting
Do you know how well your website is performing?
Assuming you already have a website, do you know whether it's working flawlessly in all browsers? Do users find it easy to read and navigate? If you're not sure, why not have a professional web developer such as Warren Camp analyze your site and report on its plusses and minuses?
Today, it's not enough to simply have a website you hope will automatically attract visitors. The Internet is all about search engine optimization (SEO) and content relevancy. Essential to maintaining a successful site is (a) a good site analysis program coupled with (b) an experienced professional who can translate your web activity data (shown in this image; click to enlarge) and suggest ways to maximize performance.
A competent, objective evaluator can monitor such things as your site's pageloads, returning visitors, entry pages, popular pages, exit pages, traffic sources, keyword analysis, visit lengths, broken links, backlinks, and so on. Each is a critical component of a continuously successful website.
Here are a few performance-related questions you should ask and answer.
- On which page do most visitors land? This question is important because a landing page needs to load fast. When a user lands on a site's first page, his or her experience begins. Make your landing page attractive; make it grab visitor attention while directing them to other key pages.
- From which page do most visitors leave? Why that particular page? Is it slow to load? Filled with animations or ads? Text heavy? Poorly written? Or have the visitors met their goals without exploring other pages? Try to understand what visitors experience. Your exit page is the last chance for your site to leave a lasting impression.
- Which files do visitors download? If you offer downloadable files, such as PDF documents, Excel spreadsheets, photo images, and so on, an analysis plan can reveal which files have been downloaded most frequently and recently.
- Which are your most popular pages today? A "popular pages" statistic such as this one from StatCounter StatCounter, a popular free analysis program, not only lists in order the most-to-least popular pages, with a click it provides additional levels of data, as you'll see in the article's next link. , a free tracking and analysis program, quickly determines which pages are most heavily visited and which don't see much action. At the next level StatCounter displays detailed user activity on popular pages StatCounter displays individual visitor data for each popular pageload, including visitor location, browser, referring links, operating system, and much more.. Pages found to be most often overlooked can and should be improved. For example, consider creating or improving internal hyperlinks to overlooked pages to entice visitors.
The Best Return on Your Investment
The Internet offers the most extensive return-on-investment tracking of all marketing media. Not only can you determine how many contacts, leads, and sales you’re achieving online, you can also see where those acquisitions are coming from (such as direct traffic, referrals, external links, or search engines) and which keywords and key phrases For a given date, StatCounter presents the most common keywords and phrases used for a site. This window shows the first of eleven keyword analysis pages for Warren Camp Design, for the morning of September 29, 2011. drive them. You can learn all this and more when you hire a professional to analyze your site and report objectively on it.
Google Analytics is considered the most detailed and complex site tracking program today. It's an incredibly powerful tool that gives you insights into how people use your website. But it's not everyone's favorite. If you'd prefer a simpler evaluator for your site, Warren can set up a StatCounter account for you, enabling you to track and analyze essential elements of your site on your own. You can log in to your account anytime, night or day, to monitor site traffic, and view your visitors and statistics in real time.
If you're unable to effectively evaluate site traffic on your site, call on Warren Camp Design to get you started. Warren can run analysis plans for you once, weekly, biweekly, monthly, or quarterly depending on your needs and budget.
Critical Questions You Need to Answer
To determine whether a site analysis would be beneficial for you, ask yourself these questions.
- Have I collected detailed, actionable information about my web visitors According to the tracking duration you set (monthly in this WCD window), you can learn the number of site visits, pageviews (a.k.a. hits); new and returning visitors, minutes spent, and much more — all on a real-time basis.?
- Can I predict their wants, goals, needs, traffic sources With many other analytic data, Google Analytic's Dashboard window documents in real time the various sources from which visitors come. Traffic source data are broken down into key groups; see the chart (bottom left) and the page visit overview (bottom right)., favorite and least favorite pages, and so on?
- Am I already using analytical data to improve site performance? If not, why not?
- Do I use social media to collect data across multiple external sites and clickstreams?
If you came up with four yeses, great! You should be able to deliver targeted content and offers based on visitors' previous behaviors and referring traffic sources. If you didn't answer all four critical questions positively, you need to begin or reactivate an effective analysis effort for your site.
the more you know, the Better you can market
For your site to achieve the best possible performance, you need to understand exactly how visitors use it and navigate it. Warren Camp Design has the years of experience necessary to implement, track, analyze, and optimize websites, as well as maintaining, marketing, and promoting them. See Warren's collection of web-specific pages below for more tips and suggestions.
You can or call him directly at 209-795-7661, if you'd like professional help analyzing your current site's listing, receiving an analysis report or creating, and optimizing a new website. Let WCD begin today to help you improve your website's performance and significantly increase its traffic.
Check out Warren's web-specific pages:
If your website doesn't stand out and do a lot of things right, chances are it's not going to achieve your goals. If you need a new site, discuss the possibilities with Warren to get a feel for the effort and cost involved. If you want to renovate an existing site, Warren can examine it to see what you're doing right and wrong and what you're forgetting to do. New or existing, his insights and recommendations can help make a difference in the success or failure of your site.
If you'd like Warren Camp Design to create a new site, redesign or freshen up your existing site, or evaluate your site objectively, or call WCD at 209-795-7661.