Graphic Design — Keep It Clean!
What Is Clean Design?
A clean design supports visual thinking so people can meet their informational needs with a minimum of effort. The design must be easy to understand and visually attractive. This goes for print design, digital design, and website design, as well as graphic design.
Warren Camp Design strives to "keep it clean" when it comes to graphic design. Whatever you're creating — a brochure, résumé, web page, invitation, postcard, and the like — its basic purpose is to convey interesting information to your audience. It must help your audience quickly answer questions such as: "What's this about?" "Is this document the one I'm looking for?" "When and where does this event take place?" "How might it benefit me?"
See a selection of WCD's clear and clean graphic designs — digital and printed — in the left column.
Informational Needs Most people have the same basic informational needs when looking at a document.
- Relevance Is this for me? Is it something I care about?
- Survey What are its main points? Which are most important to me?
- Comprehension Do I get it? Is it an announcement, an appeal, or an invitation?
- Recollection Gee, I remember seeing something about a baptism, but where?
- Details What is the day and time? Location? Must I RSVP? How and with whom?
Click to enlarge.
There's much more to clean graphic design. Color, typography, balance, rhythm — the list goes on and on. Graphic design is often very enjoyable when the work is done with precision, as you'll see in this recent WCD design.
Besides creating graphic designs from scratch, Warren enjoys redesign jobs, too. He's experienced at making an existing design cleaner, easier to read, and more attractive.
One of Warren's favorite pastimes is analyzing the visual design of everyday items. Restaurant menus are his favorite target: Is it easy to tell what's included? Which price goes with which item? Is it a challenge to identify a dish's ingredients and size? Children's and seniors' portions?
Warren also keeps an eye out for designs produced by average Joes and Janes. Basically anything you'd see in real-estate fliers, church bulletins, and items tacked to public cork boards. He imagines what should be done differently: Could it be cleaner or clearer? What would be removed or changed? What should be made more attractive and effective? Change the colors? Add or improve photos?
It should be clear by now that graphic design must be clean to produce the intended results.
Warren makes it his business to learn about your business so that all elements and objectives are accounted for and reflected in your design and printing. He's a “clarity specialist” — a professional graphic designer who brings focus and understanding to the numerous aspects and applications of your visual message, creating order out of chaos.
New Design or Redesign?
Hopefully you've found this introduction to graphic design informative and entertaining. Call Warren Camp for help with your upcoming graphic design project or to redesign one you've developed. He looks forward to creating or redesigning your next visual communication, whatever its form.
Please see these WCD graphic design pages: Digital Design, Print Design, and Website Design.
California graphic design firm, WCD, specializes in print and digital design: brochure, poster, and postcard design, and website development, while providing marketing services for local and global-growth-minded companies, churches, missionaries, or organizations. WCD can become your marketing department, collaborating with you to create effective materials that help generate revenue. Contact Warren to see what he and WCD can offer you.
