Print Design and Direct Marketing

Make your next print promotion successful and accountable

Do It with Posters  An invitation poster uses what Warren Camp calls "visual grammar." It shows rather than tells.

Posters are designed to quickly present an easy-to-read visual message inviting people to take action; key elements should be legible from 4 feet away.

There are three essential elements to designing and producing effective invitation posters.

  • The poster must present a single message.
  • The poster must use photos and graphics to tell the story quickly.
  • The poster must produce a logical sequence of information.

The most effective posters provide viewers with an easily digested summary — the essence of the project or event — as shown in each of the following WCD examples.


Invitation Posters

•  Click the thumbnail images to see entire posters.


Click to see entire poster.

Blood Drive Poster


Combining this custom graphic with several photos of a previous blood drive event, Warren created an inviting poster to announce and promote one of his church's community service events.

Warren gave the photos a comic book look as detailed on this photo editing page.

The double-page invitation poster included humorous comic captions designed to encourage people to donate blood again and again.



Click to see entire poster.

Christmas Bell-Ringing Performance


People in California's Mother Lode were invited to attend "Christmas Bells," a holiday presentation performed by 18 acclaimed bell-ringing musicians.

Warren chose a stock image (shown right) of a table of bell instruments. His other steps in creating an attractive poster are described in the caption that accompanies the image.

One of the poster's highlights is the photo reflection Warren applied to a red background. On top of the reflection, he put the event's title, to which he added a distinctive shadow.



Click to see entire poster.

Family-Friendly Summer Festivals


To reach out to local community members of his church, Warren designed a colorful invitation poster to highlight several enjoyable, young-family events the church offered.

Warren chose holiday fonts, colors, and images to promote the four consecutive weekend events.



Click to see entire poster.

Christmas Brunch Poster


To announce a Christmas brunch for an adult Sunday school class, Warren created a poster with clean design elements: color, typography, and balance.

He chose appropriate holiday colors and gave the eye-catching red portion of the poster a shadow for added dimension.

The announcement in the bottom green portion is easy to understand and visually attractive; the typography makes for easy reading of the event's details and featured attractions.



Click to see entire poster.

Life Skills Classes Starting Soon


A South African life skills training organization needed a poster to announce its upcoming life skills courses and advise community members of the program's many life-changing benefits.

Warren chose client photos and details of scheduled events, putting them on large glossy paper.

The poster retained the colors, format, and style of the client's interactive website, which Warren recently designed and developed.



Click to see entire poster.

Home Inspection Checklist


While a San Francisco home inspector, Warren created a poster that he distributed at home shows and Realtor conventions. Targeted at Realtors and home buyers, the poster described the benefits of a thorough inspection report for both types of clients.

To emphasize the advantages of his in-depth, narrative inspection reports, Warren included a checklist highlighting what they include.

See an actual Warren Camp prepurchase home inspection report that can be found in Appendix B of Home Buying For Dummies (Eric Tyson and Ray Brown, 5th ed. Hoboken, New Jersey: Wiley Publishing, 2011).


Warren Camp has extensive experience creating many types of high-quality business cards, posters, door hangers, postcards, bookmarks, newsletters, brochures, and so on. He enjoys designing and executing print advertising and marketing pieces. See many more of Warren's recent print design productions in the left column. Or see a number of his digital design creations.

WCD Print Design Projects


Display Postcards

Newsletters

Invitation Posters

Brochures

Business Cards

Door Hangers

Bulletin Inserts and
  Pew Sheets

Bible Bookmarks



If you'd like help with your next print promotion or direct marketing campaign, or call 209-795-7661.



Newest Creation  
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"God Is Talking;
Are You Listening
?"



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