Print Design and Direct Marketing

Make your next print promotion successful and accountable

This black-and-white old timer was postmarked "Lee, Mass., November 7, 1905." Postage cost a penny.

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Postcards  There's no doubt that today digital marketing, Web advertising, email, and other high-tech marketing methods aren't the only ways to market yourself or your product. Multitudes of entrepreneurs seek low-cost, easy-to-implement sales tools. However, they're not focusing on the print medium.

For “tech-less” marketing, old-fashioned display postcards are a great option. Purposeful little postcards pack a powerful marketing punch, especially for many start-up and small businesses.

Even technology companies love postcard marketing. For example, Intuit, which makes accounting software, recommends postcard marketing to its accounting firm clients for three reasons.

• It’s easier to read a postcard at a glance than to open an envelope.
• Postcards are less intrusive than email and have less competition these days.
• Unlike email, postcards can take on any combination of size, color, gloss, graphic, or message.

Marketing methods don’t have to be high-tech or expensive to be effective. For many start-up ventures, a simple, cost-effective, direct-mail postcard-marketing campaign works best to kick-start leads and sales. Check out the following Warren Camp Design postcards, including Warren's first postcard from 1977.

Display Postcards

Click the thumbnail images to enlarge them and read their captions. Click again to reduce them.

Artwork, colorful text, and a few soft shadow effects combine to make an attractive front of a display announcement.

Postcard front (6 x 4.25 inches)

The card's divided back provides adequate room for performance details, postage, and address while adhering to US Postal Service requirements.

Back (6 x 4.25 inches)

For a special church event, Warren chose a calendar page he designed and created to highlight the postcard front. On its back, he followed up on the thought-provoking commentary he styled and placed on the football.

See all 12 of [a href="http://www.warrencampdesign.com/photoEdit_calendarPlus.html"]Warren's "God Is Talking — Are You Listening?" calendar pages[/a].

Postcard front

The left side of the divided back received the church logo, name, and address, the invitation, a Super Bowl emblem, and a graphic image with invitation details.

Warren also created [a href="http://www.warrencampdesign.com/designPrintDoorHangers.html" target="_blank"]a Super Bowl 30 door hanger[/a] to promote the church event.

Back

Warren started by filling the card's front with a professional photographer's image. At the bottom, he added a small inset of an adjacent sink and faucet and words of invitation to a seminar.

Postcard front

To make room for the invitation's many details, Warren narrowed the right divided area while keeping to accepted US Postal Service requirements.

Back

To attract parents and children to a children's ministry, Warren created a few eye-catching images and headlines and put them in key locations on the postcard front.

Postcard front

The card's back describes the ministry and gives the action step recipients should take to join. Warren chose a distinctive soft-colored, nonwhite color for the card stock.

Back

Warren Camp has extensive experience creating many types of high-quality business cards, posters, door hangers, postcards, bookmarks, newsletters, brochures, and so on. He enjoys designing and executing print advertising and marketing pieces. See many more of Warren's recent print design productions in the left column. Or see a number of his digital design creations.