Spreading the Word to Your Congregation Getting people to read and use a church bulletin insert — and the bulletin itself — doesn't need to be a challenge.
What's the life span of your church bulletin's insert? Does it last only as long as the service? Is it collected after the service and tossed in a can? If so, breathe new life into your bulletin inserts, making them an effective communication tool for your church. Think of them as all-points bulletins packed with need-to-know and need-to-grow information your congregation can treasure.
Over the past 10 years, Warren has created effective, attractive bulletin inserts and pew sheets for a variety of churches. Here are essential elements to designing and producing effective inserts.
The most effective bulletin inserts and pew sheets provide viewers with an easily digested summary — the essence of the project or event — as shown in each of the following WCD examples.
To highlight an upcoming sermon at St. Bartholomew's Parish, Warren edited a relevant image to suit the size and layout of the church's pew sheets.
He added top and bottom captions to introduce the theme of the pastor's New Testament sermon: "Don't Fail to Be Prepared for the Savior's Arrival."
Warren initially used the drawing of the ten bridesmaids awaiting the Bridegroom's arrival on one of his Bible-study group's devotional pages.
Promoting four Christmas services — two musicals and two candlelight services — Warren combined a graphic design and a colored text container.
The graphic design at the top includes people with happy faces and a bright, centered invitation to celebrate.
Event details are centered in a matching red container. He chose appropriate fonts, colors, and styles and gave the container a soft drop shadow to add dimension to the insert.
To show the church's appreciation to a South African community service organization, Warren created a church bulletin insert to highlight their efforts and thank those who rolled up their sleeves on this short-term mission project.
Warren edited the recognizable World War II "Rosie the Riveter" poster image and created an accompanying text image. Below the two-part headline, he wrote the congratulatory statement and added a photo image and the logo of the community service organization.
The results of the library renovation were highlighted in this newsletter.
To announce an afternoon baptism service for his church, Warren edited a baptism photo from the previous year, turning it into a colored pencil sketch.
He added important details using only two serif fonts, putting everything on a light blue background.
The stylish, relevant graphic image, coupled with a concise text announcement, helps make this bulletin insert attractive while getting interested readers to take the necessary steps.
The back of the insert provided a map, directions, and contact information.
See the baptism invitation that Warren e-broadcast to his church family.
Warren designed an easy-to-use bulletin insert that encouraged congregants to reach out to friends and neighbors, inviting people to attend a Chapel service.
Using an "admit one" movie ticket theme, Warren combined an image of ticket rolls and text, putting everything on a complementary background image. To make the insert stand out, he applied a serrated color frame, under which he added a soft dimensional shadow.
Because each insert would likely be handled by a few people, Warren suggested that it be printed on durable 24-point, semi-gloss card stock.
This bulletin insert is composed of a number of easy-to-implement elements: a reflection added to the bottom of the title and puzzle piece; a jigsaw puzzle background image; rotated and skewed puzzle titles; contents placed in key locations; and a convenient tear-off section at the bottom.
Important details are shown using only two sans serif fonts on a bright white background.
On the back (not shown) are descriptions of spiritual gifts, talents, and passions, with Scripture references for each one.
When asked by an Australian pastor to create an invitational handout that could also be used as a bulletin insert and pew sheet, Warren designed a multipurpose graphic design with Easter service invitations on both sides.
The front of the handout, insert, or pew sheet features a painted image of an empty tomb. At its entrance, Warren added text that flows down the tomb's steps.
The back side has a colorful invitation graphic followed by text that distinguishes what each Easter service will include, while providing the church's contact data.
Warren Camp has extensive experience creating many types of high-quality business cards, posters, door hangers, postcards, bookmarks, newsletters, brochures, and so on. He enjoys designing and executing print advertising and marketing pieces. See many more of Warren's recent print design productions in the left column. Or see a number of his digital design creations.
If you'd like help with your next print promotion or direct marketing campaign, or call 209-795-7661.