Effective Print Design in Brochures, Fliers, and More
Make your next print promotion successful and accountable
Do It with Brochures, Pamphlets, Booklets, Directories, and Fliers Brochure design is a key component to the marketing of businesses and organizations large and small. A well-designed brochure can present a positive image of the organization while providing helpful information about its products or services. Regardless of which print format you choose — brochure, pamphlet, booklet, or flier — Warren suggests that you keep the following three tips in mind.
- Purpose Ask yourself: What do you want it to achieve? What message needs to be conveyed? Include client benefits and explain why recipients should choose your products or services over those of others.
- Layout Carefully consider what and how much it should contain; remember, first impressions last.
- Paper choice Choose paper type, size, weight, color, luster, and folding options; paper quality is important.
Brochures, pamphlets, booklets, directories, and fliers have the potential to build lasting relationships with new and existing customers. Take a look at the following varieties of print publications.
Brochures, pamphlets, booklets, Directories, Fliers
• Click the thumbnail images to see entire publications.
Four-Page Folded Print Brochure
Clicking the two thumbnails will open the front and rear of a two-sided mailer, which was printed on 65-pound, bright-white premium 11 x 17, cardstock that a print shop had folded mechanically to create a four-page 8.5 x 11 brochure.
Having found a number of atypical, adaptive photos of residential rooms inside a former masonry church building that homeowners bought in Kilo, Northumberland, England, Warren was inspired to use them in his design of a promotional WCD brochure.
Besides the photos of remodeled interior church spaces that accommodate the new owners' lifestyle, Warren included text that calls attention to his company's experience and abilities, while adding necessary contact data.
Annual Orchestra Brochure
Using an 8.5 x 11 tri-fold layout, Warren designed and created an annual brochure for an orchestra. The three inside panels include an itemized calendar of concerts and events; the outside panels provide ticket information, contact data, and more.
Warren used double borders on the three outside panels. He gave the inside a color gradient to highlight the panoramic header photo and a pair of reflected portraits.
Fitness Club Flier
Fitness enthusiasts in greater Arnold, California, can discover from an 8.5 x 11 tri-fold flier the numerous features, work-out opportunities, training schedules, amenities, membership rates, and more that the community's only fitness club offers.
Because the client wanted to include a considerable amount of detail, Warren used only one photo, of the club's entrance, which he edited before placing it on the front panel.
All-Church Bible-Study Pamphlet
Warren chose to design a Bible-study pamphlet using an 8.5 x 11, single-fold, four-page format.
The front-page graphic includes a centered image of the study guide cover surrounded by a custom frame. His five hand-made graphics on page 3 highlight some of the study's key quotations.
Pages 2 and 4 contain descriptions of what the study offers, a few promotional slogans, and contact information.
Peace Movement Booklet
During the height of the Vietnam War protest era, in 1968, Warren designed and published his first booklet.
The 16-page booklet highlights the peaceful civil disobedience actions of nine members of the US armed services, nine priests or pastors to whom the protestors were chained, and hundreds of supporters.
Warren typed and mimeographed the pages containing personal comments made by the military members, putting each of the nine accounts in its own configuration. A black-and-white photo of each protestor accompanies the commentary.
Three-Fold (triptych) Flier
Working with a full-size photo, Warren cropped, centered, and styled this triptych flier that was used as an informational introduction to an outreach ministry of his church. The back side (not shown) was filled with text and a couple of thumbnails.
The flier's front — a "Scripture Picture" — is a composite photograph that Warren made. To it he added biblical text from Matthew 7:17, which he styled to look as though it had been engraved on a ripe, red apple.
Clicking both thumbnails will open a full-size image of the flier's cover, which you can download. Warren has designed four hundred fifty different Scripture Pictures that you can download and use for non-commercial usage. Find them on this opening page.
The church printed the flier on glossy 8.5 x 11 paper, then folded it so it could be mailed, handed out, and offered on tables.
Extensive photo editing by Warren helped create an outstanding cover for his church's 34-page membership directory.
As you'll see when looking at the before photo This before photo needs not only to be cropped to highlight the important elements, but the siding beneath the roof's eaves and the masonry walls of both entrances suffer from underexposure, minimal contrast, and low saturation of colors. Compare these areas to Warren's after photo to see the dramatic differences in each.
To see more of Warren's photo editing presentations, [a href="photoEditingSamples.html" target="_blank"]visit this page[/a]., cropping was essential, as was improving the contrast and color balance while removing underexposed areas. The after photo presents the needed sharpness, contrast, and saturation that enhance the building's attractive features and signage.
Printed on glossy 8.5 x 11 paper with a spiral spine, the directory becomes a lasting resource.
Twelve-Week Seminar Series Flier
To promote signups for twelve home-repair and -remodeling seminars Warren produced and presented at his church, he created a stylish tri-fold flier. He placed his custom graphic design on the front panel; on the three inside panels he put photos, descriptions of seminar offerings, and a signup form.
The church printed the tri-fold flier on its color copier using glossy 8.5 x 11 paper.
here Warren Camp has extensive experience creating many types of high-quality business cards, posters, door hangers, postcards, bookmarks, newsletters, brochures, and so on. He enjoys designing and executing print advertising and marketing pieces. See many more of Warren's recent print design productions in the left column. Or see a number of his digital design creations.