Print Design and Direct Marketing

Make your next print promotion successful and accountable

Do It with Brochures, Pamphlets, Booklets, and Fliers  Brochure design is a key component to the marketing of businesses and organizations large and small. A well-designed brochure can present a positive image of the organization while providing helpful information about its products or services. Regardless of which print format you choose — brochure, pamphlet, booklet, or flier — Warren suggests that you keep the following three tips in mind.

 Purpose  Ask yourself: What do you want it to achieve? What message needs to be conveyed? Include client benefits and explain why recipients should choose your products or services over those of others.

 Layout  Carefully consider what and how much it should contain; remember, first impressions last.

 Paper choice  Choose paper type, size, weight, color, luster, and folding options; paper quality is important.

Brochures, pamphlets, booklets, and fliers have the potential to build lasting relationships with new and existing customers. Take a look at the following varieties of print publications.


Brochures, pamphlets, booklets, Fliers

•  Click the thumbnail images to see entire publications.


Click to see entire brochure.

Annual Orchestra Brochure


Using an 8.5 x 11 tri-fold layout, Warren designed and created an annual brochure for an orchestra. The three inside panels include an itemized calendar of concerts and events; the outside panels provide ticket information, contact data, and more.

Warren used double borders on the three outside panels. He gave the inside a color gradient to highlight the panoramic header photo and a pair of reflected portraits.



Click to see entire flier.

Fitness Club Flier


Fitness enthusiasts in greater Arnold, California, can discover from an 8.5 x 11 tri-fold flier the numerous features, work-out opportunities, training schedules, amenities, membership rates, and more that the community's only fitness club offers.

Because the client wanted to include a considerable amount of detail, Warren used only one photo, of the club's entrance, which he edited before placing it on the front panel.



Click to see entire pamphlet.

All-Church Bible-Study Pamphlet


Warren chose to design a Bible-study pamphlet using an 8.5 x 11, single-fold, four-page format.

The front-page graphic includes a centered image of the study guide cover surrounded by a custom frame. His five hand-made graphics on page 3 highlight some of the study's key quotations.

Pages 2 and 4 contain descriptions of what the study offers, a few promotional slogans, and contact information.



Click to see entire booklet.

Peace Movement Booklet


During the height of the Vietnam War protest era, in 1968, Warren designed and published his first booklet.

The 16-page booklet highlights the peaceful civil disobedience actions of nine members of the US armed services, nine priests or pastors to whom the protestors were chained, and hundreds of supporters.

Warren typed and mimeographed the pages containing personal comments made by the military members, putting each of the nine accounts in its own configuration. A black-and-white photo of each protestor accompanies the commentary.



Click to see entire flier.

Twelve-Week Seminar Series Flier


To promote signups for twelve home-repair and -remodeling seminars Warren produced and presented at his church, he created a stylish tri-fold flier. He placed his custom graphic design on the front panel; on the three inside panels he put photos, descriptions of seminar offerings, and a signup form.

The church printed the tri-fold flier on its color copier using glossy 8.5 x 11 paper.



Warren Camp has extensive experience creating many types of high-quality business cards, posters, door hangers, postcards, bookmarks, newsletters, brochures, and so on. He enjoys designing and executing print advertising and marketing pieces. See many more of Warren's recent print design productions in the left column. Or see a number of his digital design creations.

WCD Print Design Projects


Display Postcards

Newsletters

Invitation Posters

Brochures

Business Cards

Door Hangers

Bulletin Inserts and
  Pew Sheets

Bible Bookmarks



If you'd like help with your next print promotion or direct marketing campaign, or call 209-795-7661.


Newest Creation  
See Warren's brand new 2012 calendar:
"God Is Talking;
Are You Listening?"



Parents! Teachers!  
If you'd like to access numerous, free, high-quality, Christian coloring pages for your children, see what Warren Camp Design offers you on this page.